雅书

内容简介：From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyaltyWe have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our a......阅读全文

内容简介：From the New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck and Get Your Sh*t Together comes more straight talk about how to stand up for who you are and what you really want, need, and deserve -- showing when it's okay to be selfish, why it's pointless to be perfect, and how to be "difficult."Being yourself should be easy, yet too many of us struggle......阅读全文

内容简介：In the midst of the dramatic seventh-century war between two empires, Muhammad was a spiritual seeker in search of community and sanctuary.Many observers stereotype Islam and its scripture as inherently extreme or violent-a narrative that has overshadowed the truth of its roots. In this masterfully told account, preeminent Middle East expert Juan Cole takes us back to Islam's-and the P......阅读全文

内容简介：From the stock market to genomics laboratories, census figures to marketing email blasts, we are awash with data. But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren’t enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and c......阅读全文

作者简介：这本百科全书囊括了迷人的发现和事实，带孩子们穿越一段奇妙的时光之旅，从石制工具，简单的机器到太空旅行和机器人。易于理解的，说明性的科学发展时间表，探索了在过去三百万年中影响着我们日常生活的思想，实验和技术。凭借1200多幅图像，对关键发明人和创新的深入解释，像玛......阅读全文

作者简介：In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents......阅读全文

作者简介：INSTANT NEW YORK TIMES BESTSELLER“One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates“Hans Rosling tells the story of ‘the secret s......阅读全文

作者简介：Exact phrases to develop your sense of humor, master witty remarks, make people laugh, and be funnier – even if you’re not naturally funny. Laugh Tactics is full of strategies that dissect, break down, and analyze all of the types......阅读全文

作者简介：Fun and fascinating science is everywhere, and it’s a cinch to learn—just ask a science teacher!We’ve all grown so used to living in a world filled with wonders that we sometimes forget to wonder about them: What creates the......阅读全文

作者简介：Why we need to think more like economists to successfully combat terrorismIf we are to correctly assess the root causes of terrorism and successfully address the threat, we must think more like economists do. Alan Krueger’s What Makes a......阅读全文

内容简介：From the Publisher“A wonderful work that shows how reasoning is challenging, yet engaging, rewarding and fun. Because reasoning involves people, it is an art as well as a science. And to remind ourselves just why it’s not always e......阅读全文

内容简介：“新闻学与传播学经典丛书·英文原版系列”，选取了在新闻学与传播学历史上具有里程碑意义的大师经典名作。如传播学“四大奠基人”哈罗德·拉斯韦尔、保罗·拉扎斯菲尔德等及加布里埃尔·塔尔德、罗伯特·帕克......阅读全文

内容简介：This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virtually all students and professionals have access to. The explanations are focused on understand......阅读全文

内容简介：Data Structures And Algorithms Made Easy: Data Structure And Algorithmic Puzzles" is a book that offers solutions to complex data structures and algorithms. There are multiple solutions for each problem and the book is coded in C/C++, it come......阅读全文

目录：Introduction 1The goals of this book 1Evolution of management theories 4Conceptual models: handle with care 10Applying models in practice 13Dilemmas 13PART 1 SUSTAINABILITY 25Model 1 Stakeholder Management, Edward Freeman (1984) 29Model 2 Seven L......阅读全文